AdForum
Lorenza Montorfano
Lorenza Montorfano
Global Client Lead at Publicis Italy
Milan, Italie
Modifier
Voir toutes les créations
TitreThe Dilemma
Agence
Campagne The Dilemna
Annonceur Heineken
Marque Heineken
Date de première diffusion/publication 2016 / 3
Secteur d'activité Bières, cidres
Synopsis Heineken wanted to encourage guys to watch football with pals. So it played a prank on Simone, an A.S. Roma fan who had a tradition of watching the big match with his mates – until Heineken offered him a VIP ticket to Roma vs. Real Madrid. He decided to drop his buddies for once. But they got their revenge when their disappointed phone call was broadcast live across the entire stadium during the match. The spectators began pressuring Simone to remain loyal to his friends. Relief came when he found they were actually at the stadium – in a VIP viewing room.
Type de média Ambient
Longueur
Directeur de la création
Directeur de la création
Planneur stratégique
Directeur de création associé
Directeur de création associé
Producteur exécutif
Responsable de budget agence
Directeur de la création
Directeur de la création
Directeur de création associé
Responsable de budget agence
Planneur stratégique
Responsable de budget agence
Directeur artistique
Concepteur / rédacteur

Personnes liées à cette réalisation

Créations associées

The Dilemma

Marque: Heineken
Agences: Publicis Italy
Média: Etude de cas

En vue

Paul Hirsch

President, Chief Creative Officer
Chicago, Etats-Unis
Doremus

Paul has always believed it’s naive to think art and design can c...

Candide McDonald

editor
Sydney, Australie
The Stable

Highly skilled creative with a career split equally between j...

Alvar Suñol

Co-President, Chief Creative Officer
Coconut Grove, Etats-Unis
Alma, Coconut Grove

Suñol comes from Bassat Ogilvy in Madrid, where he was Executive...

Ângelo Silva

Director
Lisboa, Portugal
Bro

Born and raised in Portugal I soon discovered that music and cine...

Pascal Cübb

President
Paris, France
IAA France

Self-made man, serial entrepreneur communicating for more than 30...

Owen Bly

Sr. Producer
San Francisco, Etats-Unis
Pereira & O'Dell

Specialties: Production of digital, print, outdoor, POP, collater...

blue lu

Creative Director
shanghai, Chine
BBH Shanghai

Blue has over 10 years of experience in advertising. Blue was sel...

Ross Neil

Deputy Executive Creative Director
Royaume-Uni
VCCP

What does Creating Work People Care about mean to you? I really...
VOIR PLUS DE TALENTS

Créez votre profil talent sur AdForum

Commencez