Samsonite - "Samsonite Vs Risky Business"

Saatchi & Saatchi Brussels

Saatchi & Saatchi Brussels Bruxelles, Belgique

5853

Titre	Samsonite Vs Risky Business
Agence	Saatchi & Saatchi Brussels
Campagne	Samsonite VERSUS The World
Annonceur	Samsonite Corp.
Marque	Samsonite
Date de première diffusion/publication	2014 / 8
Produit	Triforce
Secteur d'activité	Sacs de voyage et valises
Synopsis	At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTM case remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security.
Philosophie	‘VERSUS’ showcases the latest innovations in travel design and technology that set Samsonite apart from the competition. “The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”.
Type de média	Film Web
Longueur	55 seconds
Directeur artistique	Arnold Hovaert
Concepteur / rédacteur	Damien Veys
Directeur de création	Alexander Cha'ban
Directeur de clientèle	Jonathan Moerkens
Maison de production	Denzzo
Réalisateur	Lars Damoiseaux
Producteur	Jeroen Berx
Producteur	A A