| Titre | Blast Off - Landscape |
| Agence |
Deutsch NY
|
| Campagne |
Proofs - Olympus
|
| Annonceur |
Olympus Corporation
|
| Marque |
Olympus
|
| Date de première diffusion/publication |
2008 / 10
|
| Produit |
Stylus 1030 SW
|
| Secteur d'activité | Electronique grand public, audiovisuel
|
| Synopsis | The campaign establishes a big style and personality that demonstrates the Olympus brand. Each advertisement highlights a specific proof that tells the story of the cameras and also communicates their excellent image quality. The Stylus SW creatives showcase situations that are typical for Stylus SW users and where traditional camera owners would wince. |
| Philosophie | The Proofs campaign begins in October and will target consumers making purchases in the peak fall/winter buying season. Reaching specific targets, the ads will appear in men's and women's lifestyle, general interest, travel, parenting and photo magazines, including People, Sports Illustrated, ESPN Magazine, National Geographic Traveler, Outside, Real Simple, Popular Photography & Imaging, Outdoor Photographer, Parenting Magazine, and Baby Talk among other titles. The campaign is proof that Olympus lets you capture it all, especially great pictures. |
| Résultat | Two print ads for the Stylus SW Series bring humor and drama together to prove the unique benefits of the line. One entitled Blastoffproof shows a young boy in a kitchen ready to launch a Stylus SW camera on a spatula catapult, demonstrating its shockproof design. |
| Type de média |
Presse & publications
|
| Marché | Etats-Unis |
| Responsable de la création |
Heh Assoc
|
| Directeur de création groupe |
Morgan Carroll
|
| Directeur de création groupe |
George Decker
|
| Director of Broadcast Production |
Jim Frame
|
| Photographe |
Embry Rucker
|
