| Titre | Review Hacking |
| Agence | DDB Paris |
| Campagne | Review Hacking |
| Annonceur | Volkswagen Group |
| Marque | Skoda |
| Mise en ligne | Juillet 2023 |
| Secteur d'activité | Voitures |
| Philosophie | In France, ŠKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market. While these brands are on everyones mind, it’s a bit more complicated for Škoda. So, how can we place the new ŠKODA FABIA on the radar of French people and make it emerge as a serious alternative to its competitors? ŠKODA and Track DDB present « Review Hacking” A campaign which is based on a phenomenon that has been expanding for years: in the car buying process, 80%* of buyers watch vidéo reviews, demos or opinion vlogs to inform them about the models they are interested in. As ŠKODA FABIA is not one of these car models, it is not one of these videos either. That’s why ŠKODA in collaboration with Track DDB has decided to hack the purchasing process by inviting the new ŠKODA FABIA in videos of star models that generate more traffic. In partnership with 3 YouTube influencers who are specialized in car reviews, the brand has modified the existing video reviews of 3 competing models: the Renault Clio, the Peugeot 208 and the Citroën C3 and added billboards of the new ŠKODA FABIA. |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la publicité (annonceur) | Antoine Weil |
| Responsable de la publicité (annonceur) | Marie-Charlotte Bosvieux |
| Responsable de la publicité (annonceur) | Céline Hahn |
| Responsable de la publicité (annonceur) | Marc Salaud |
| Agency | TRACK DDB° |
| Responsable de la création | Alexander Kalchev |
| Directeur de création | Benjamin Dessagne |
| Directeur de création | stephane santana |
| Direction commerciale/Conseil client | Vincent Leorat |
| Direction commerciale/Conseil client | Coralie Bouillier |
| Direction commerciale/Conseil client | Paul Pieuchot |
| Head of Social Media | Pierre Guengant |
| Social Media Manager | Edouard Frapier |
| Community Manager | Maxime Yeh |
Plus de réalisations
VOIR TOUSJust Dance 3 - Birthday Party
- MARQUE:
- Just Dance 2023
- AGENCE:
- DDB Paris
Just Dance 2
- MARQUE:
- Just Dance 2023
- AGENCE:
- DDB Paris
Just Dance 1
- MARQUE:
- Just Dance 2023
- AGENCE:
- DDB Paris