Just Eat - "Get Stuck In"

McCann London

McCann London London, Royaume-Uni

4966

Marque: Just Eat
Pays: Royaume-Uni

Annonceur: Just Eat

Titre	Get Stuck In
Agence	McCann London
Campagne	Get Stuck In
Annonceur	Just Eat
Marque	Just Eat
Date de première diffusion/publication	2022 / 6
Secteur d'activité	Autres services en ligne
Philosophie	Just Eat is coupling up with Love Island once again for another long hot summer. Now in its third year, the partnership returns with the ‘Get stuck in’ sponsorship campaign, created by McCann London. It reunites lovebirds Izzy and Lloyd, and geckos Gaz and Oz, along with two new villa arrivals - Cam the chameleon and Tina the turtle. The two new characters are voiced by comedian, actor and writers, Roisin Conaty and Isy Suttie. The original cast of British rapper and singer/songwriter Lady Leshurr, and comedians Inel Tomlinson, Tez Ilyas and Jamali Maddix continue to voice the popular characters, providing a diverse range of accents from across the UK. Like every meme-filled whatsapp group, the animatronic characters can’t help but comment on the comings and goings in the villa, weaving in the iconic catchphrases, and discussing their love of delicious food. All idents close on a beautiful shot of a meal, not only showcasing the broad range available on the food delivery app, but whetting audience appetite and putting Just Eat top of mind when hunger strikes. For the first time, Just Eat will also feature its branded restaurants partners, incorporating McDonald’s, Greggs, Creams and German Doner Kebab within the campaign, demonstrating how its offering can satisfy cravings at any time of day, any day of the week. The 15”, 10” & 5” idents, narrated by Love Island voiceover Iain Stirling, will run across TV, VOD and social, created by McCann London and produced through Craft. Social strategy and creative were managed by Byte London, with PR delivered by Mischief. The campaign breaks on Monday 6th June, with the hotly anticipated launch of the new Love Island series on ITV2. Just Eat also returns as co-sponsor of the Love Island: The Morning After podcast. The animatronics are designed, built and puppeteered by the best in class and award-winning John Nolan studio. They have evolved the original creatures, both inside and out, and have created the two new characters with incredible attention to detail. All six characters are more life-like, charming and tactile than ever before. The campaign was created by Adam Taylor-Smith and Stephen Yeates and directed by Terri Timely through Park Pictures. This work comes hot on the heels of Just Eat’s new global campaign featuring Katy Perry, which launched on 18th May.
Type de média	Sponsoring
Longueur	112 seconds
Directeur de création	Alexei Berwitz
Directeur de création	Rob Webster
Réalisateur	Terri Timely
Responsable de la création	Rob Doubal
Responsable de la création	Laurence Thomson
Directeur associé	Tommy Smith
Equipe créative	Stephen Yeates
Sound Designer	Culum Simpson
Global Art Director	Emma Williams
Responsable de la stratégie	Theo Izzard-Brown
Head of Integrated Production	Sophie Chapman-Andrews
Producteur	Jacob Gardner
Equipe créative	Adam Taylor-Smith
Food Stylist	Katie Giovanni
Head of Design	Lisa Carrana
Producer	Grace Thorpe
Producteur exécutif	Amos Usiskin
Business Affairs	Val Boyce
Marketing Director	Matt Bushby
Head of Marketing	Victoria Gold
Marketing Manager	Alice Saleh
Coloriste	Pete Oppersdorff
Maison de production	Park Pictures
Son	String & Tins
Maison de production	Craft London
Social Media Agency	Byte London
Puppeteers and animatronics	John Nolan Studio
Senior Marketing Executive	Vinay Patel
Marketing Project Manager	Katie Wood
Senior Account Director	Francesca Goring
Planner Director	Natalie Lau
Senior Planner	Ipeknaz Erel
Project Director	Steph Dix
Account Associate	Sophie O’Brien
Chief Production Officer	Ben Clark
Implementation Director / Production Supervisor	Daniela Fornabaio
Voice Talent	Iain Stirling
Voice Talent	Lady Leshurr
Voice Talent	Inel Tomlinson
Voice Talent	Tez Ilyas
Voice Talent	Jamali Maddix
Voice Talent	Roisin Conaty
Voice Talent	Isy Suttie
Producteur exécutif	Sophie Hubble
Producteur	Annabel Ridley
Head of Sales	Bethany Reilly
Directeur de la production	Fred Deedes
Directeur de la photo	Donovan Sell
Production Service Company	Company 247
Production Services Producer	Joana Burgues
Directeur de la production	Nacho Piñar
Chef décorateur	David Reig
Post production	Stitch
Monteur	Tim Hardy
Post production	The Mill London
VFX Executive Producer	Ryan Hancocks
VFX Supervisor	Dan Lorenzini
VFX Supervisor	Lora Nikolaeva
Producteur son	Maddy Lebel
Agence Média	UM London
Implementation Director / Production Superviso	Aurelia Aziza