Smk Health Insurance By Fit - "Thank You Thailand"

Rabbit's Tale Co.,Ltd Bangkok, Thaïlande

Awards

10782

Marque: Smk Health Insurance By Fit
Pays: Thaïlande

Annonceur: Syn Mun Kong Insurance Plc.

Titre	Thank You Thailand
Agence	Rabbit's Tale Co.,Ltd
Campagne	Thank You Thailand
Annonceur	Syn Mun Kong Insurance Plc.
Marque	Smk Health Insurance By Fit
Date de première diffusion/publication	2016 / 12
Secteur d'activité	Assurances, mutuelles
Philosophie	SMK Insurance, a provider of insurance service in Thailand, wants to launch “SMK Fit” an innovative health insurance that rewards consumers with up to 15% discount depending on the level of their health conditions. The campaign aims to gain attention from any Thai consumers. However, most Thais’ perception towards "Fit" only relate to health aware people who pursue weight training, eat clean and have nice body. Objective : Reach wider target audience by generating awareness for “SMK Fit” health insurance that rewards healthy consumers with up to 15% discount depending on the level of their health conditions. Creative Idea We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance.
Type de média	Film Web
Longueur	87 seconds
Concepteur / rédacteur	Papop Chaowanapreecha
Directeur de la création	Noranit Yasopa
Directeur artistique	Noranit Yasopa
Associate Creative Director	Arm Buddhaphol
Concepteur / rédacteur	Arm Buddhaphol
Directeur artistique	Nutthaporn Teppitak
Concepteur / rédacteur	Varut Pipattanabancha
Agency Producer	Potrawee Wichien
Executive Account Director	Kathleen Jarupokkul
Account Director	Akaraporn Fongchitcharoen
Responsable de budget agence	Wanwisa Pensunti
Account Executive	Oracha Chinsawatpun
Executive Strategic Creative Director	Saroj Laohasiri
Strategic Director	Kittipat Mahapunt
Strategist	Jutikul Judee
Strategist	Bodin Boonsiriphant
Editeur de contenu	Apanchanok Akewanon
Media Planner	Oravee Tunguspornchai
Touchpoint Projectmanager	Pitchaya Niamsiri
Editeur de contenu	Niyada Suwannatri
Editeur de contenu	Pannarot Kanpot
Social Media Executive	Naratip Saephua
Social Media Executive	Wiranphat Kittijindamanee
Director	Teerapol Suneta
Assistant Director	Napat Vorasuk
Director Of Photography	Pakorn Saneewong Na Ayudhya
Directeur artistique	Pisut Pariwattanakit
Casting Director	Narissara Makmanee
Producer	Wanlop Rungkumjad
Location Manager	Jirawat Santaratchai
Monteur	Sarawut Kaweethammawong
Coloriste	Mini P Digital
VTR	Mini P Digital
Sound Mix and Design	Cinedigital Sound Studio