Zune - "Zunescape"

72andSunny

72andSunny Los Angeles, Etats-Unis

7864

Marque: Zune
Pays: Etats-Unis

Annonceur: Microsoft

Titre	Zunescape
Agence	72andSunny
Campagne	Zune Arts - Zune
Annonceur	Microsoft
Marque	Zune
Mise en ligne	Mai 2007
Secteur d'activité	TV, HI FI, magnétoscopes & accessoires
Synopsis	"Zunescape" showcases the impressive collection of features for which the Zune is known -- wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design. Set to the yet-unreleased track "This Is Why I Rock", a remix of the #1 Billboard hit "This Is Why I'm Hot" by rap artist Mims, who developed a huge following via Myspace, the commercial is a virtual tour through a community of individually personalized Zunes, including a new pink model.
Philosophie	The original Zune launch messages of "sharing and friendship" is continued through the new campaign, which comprises a beautifully surreal :30 TVC directed by Olivier Gondry and shot by Oscar-winning DP Janusz Kaminski.
Problème	Show the unique features of the Zune: wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design.
Type de média	Télévision
Longueur	30 seconds
Producteur, agence	Sam Baerwald
Directeur de création	John Boiler
Producteur, maison de production	Phillip Detchmendy
Monteur	Olivier Gajan
Réalisateur	Olivier Gondry
Directeur de la photo	Janusz Kaminski
Producteur, maison de production	Claude Letessier
Concepteur / rédacteur	Jason Norcross
Producteur, agence	Elisa Orsburn
Directeur artistique	Bryan Rowles
Montage	Jigsaw Editorial
Sociéte de création sonore	Lime Studios
Animation	Eight VFX
Sociéte de création sonore	Framework Sound, Inc.