Netflix - "Netflix Narcos Manhunt"

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Allemagne

Awards

8063

Marque: Netflix
Pays: Allemagne

Annonceur: Netflix, Inc.

Titre	Netflix Narcos Manhunt
Agence	Accenture Song (formerly Kolle Rebbe)
Campagne	Netflix Narcos Manhunt
Annonceur	Netflix, Inc.
Marque	Netflix
Mise en ligne	Novembre 2017
Secteur d'activité	Programmes et chaînes de TV et radio
Philosophie	Data showed that gamers were a relevant target audience for Narcos. But gamers are extremely skeptical when it comes to advertisements in their territory. That’s why we redefined what was possible on the most popular social platform of gamers by creating something that would feel like anything but an advertisement: the first branded live interactive game show on Twitch. Netflix was due to launch the second season of Narcos, their crime thriller based on the hunt for drug lord Pablo Escobar. Data showed the first season was extremely popular amongst gamers in Germany and France, and that’s why we wanted to target them for the new season. We created the first ever branded, live, interactive game show on social media. Four influential gamers, divided into two teams, fought in a real-life hunt to be the first to catch Pablo Escobar. But only with the support of their fans, who could follow the hunt live, did they have a chance of catching him. To reach our target audience we went to the place millions of gamers spend thousands of hours each day - Twitch, the world’s most popular social media platform for gamers. Inspired by the real hunt for Pablo Escobar and set in a replica of the DEA office from the series, the show followed influential gamers competing against each other as DEA agents. Via monitors from the Narcos era, the gamers could interact with their fans throughout the hunt. Only with their fans help did they have a chance of catching Pablo. The 90-minute stunt was live streamed on Twitch, Facebook and YouTube.
Résultat	The show reached 1.5+ Million viewers, received over 500,000 online interactions, became a trending topic on Twitter and was covered by some of the biggest gaming portals in Europe.
Type de média	Télévision & Cinéma
Longueur	90 seconds
Name of Social Influencer	Rewinside
Corporate Name of Client (if applicable)	Netflix International B.V.
Film/TV Studio	ACNE
Chief Creative Officer	Fabian Frese
Directeur de création groupe	Thomas Knüwer
Creative Director	Christoph Bielefeldt
Creative Director	Nicole Holzenkamp
Art Director	Savina Mokreva
Concepteur / rédacteur	Max Wort
Concepteur / rédacteur	Fridtjof Vieth
Concepteur / rédacteur	Joy Chakravorty
Agency Producer	Alexander Schillinsky
Agency Producer	Rachel Hoffmann
Infographiste	Sudarshan Waghmare
Strategic Planning	Tim Keller
Production Company	ACNE
Director	Christian Grund
Director	Johan Robin
Producer	David Skrotzki
Producer	Tim Kruger
Post-Production Company	ACNE
VFX Supervisor	Conrad Schneider
Producteur délégué	Töns Brautlecht
Retoucher	Britta Meyer
Media Company	MEC Berlin
Social Media Company	Granny Berlin
Social Media Company	Darewin Berlin