Kellogg's - "Telly Time Treat"

Leo Burnett

Leo Burnett London, Royaume-Uni

3887

Marque: Kellogg's
Pays: Royaume-Uni

Annonceur: Kellogg's

Titre	Telly Time Treat
Agence	Leo Burnett
Campagne	Because Yum
Annonceur	Kellogg's
Marque	Kellogg's
Date de première diffusion/publication	2016 / 9
Secteur d'activité	Céréales pour le petit-déjeuner
Philosophie	The agency developed the ‘Because Yum’ idea to encourage people to reappraise cereal as a potential snack, getting them to eat it at different times of day outside of breakfast.Launching on 26th September, the campaign will run across Facebook, YouTube, Instagram, and Twitter.Kellogg’s aims to build a carefree, cheeky spirit around their cereal through Because Yum, opening people’s minds to many simple and delicious ways to eat cereal.Kellogg’s are tapping into different snacking occasions including elevenses, after school, and the post-gym moment whilst offering up a perfect cereal-inspired snack for that occasion - be that playdate lollies, a boxset treat, or a homework half time snack.Leo Burnett London is collaborating with DigitasLBi on further social activity to support the films, including topical work that will encourage consumers to share their own snack ideas in the run up to Halloween.The ‘Because Yum’ idea was originally created by Leo Burnett Chicago, and adapted for the UK market.
Type de média	Médias sociaux
Longueur	17 seconds
Maison de production	Little Fish Films
Directeur de création	Charlie Martin
Directeur artistique	Lewis Beaton
Concepteur / rédacteur	Alex Moore
Directeur de clientèle	Jessica Lyons
Producteur, agence	Lisa Nicholls
Producteur, agence	Javré Dow
Producteur, agence	Emma Bewley
Réalisateur	Gus Filgate
Producteur	Veronica Saez
Monteur	Colin Greenall
Post production	Jules Stevens
SOund Design	Roundtable Films
Directeur de la photo	Luke Scully
Typographe	Ryan Dilley