| Titre | Carbon Neutral |
| Agence | FCB Canada |
| Campagne | Save your Climate - WWF |
| Annonceur | WWF |
| Marque | WWF |
| Mise en ligne | Juin 2008 |
| Produit | Corporate |
| Secteur d'activité | Questions environnementales |
| Slogan | Imagine what you can do to reduce global warming. |
| Synopsis | The Oceans Rising billboard is part of a national (English-only) multi-media campaign. The objective of the mass media communication was twofold: 1. to continue to re-brand WWF-Canada to more accurately reflect their work as a global conservation organization and specifically raise awareness of their fight to solve global warming 2. generate revenue through the direct channels (ie. direct mail and online) by predisposing consumers to the message. |
| Type de média | Télévision |
| Longueur | |
| Marché | Canada |
| Directeur artistique | Mike Donaghey |
| Media Director | Lidia Hardwicke |
| Directeur de création | Robin Heisey |
| Concepteur / rédacteur | Chris Joakim |
| Associate Creative Director | Joe Piccolo |
| Other | Erin Squires |
| Assoc. Creative Director | Chris Taciuk |
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