| Titre | You Need To Hear This |
| Agence | Ogilvy UK |
| Campagne | You Need To Hear This |
| Annonceur | Philips |
| Marque | Philips Headphones |
| Date de première diffusion/publication | 2013 / 9 |
| Secteur d'activité | Electronique grand public, audiovisuel |
| Synopsis | Philips’ ‘You Need To Hear This’ campaign unveils a remixable Music Video Game that’s unlike anything you’ve heard before. It’s part music video and part video game. Every choice made in the game affects the music, allowing each user to create a personalized music video with their very own version of the track that can be shared through a social media powered leaderboard.Based on Swiss Lips’ latest single ‘Carolyn,’ users play the game as Sam (Swiss Lips’ lead singer) in an epic sonic adventure, battling the evil Flame Gang to win the affections of his true love Carolyn. The experience combines all the retro 16-bit style of an old school driving game with a contemporary twist that lets players output their remixed track and accompanying video with dynamic 3D camera moves. The video (game) has 7 audio environments composed by Swiss Lips and every sound you hear was created specifically for the experience by the band and their producer. There are multiple endings to discover, and thousands of potential remixes. The videos with the most views rise to the top of the leaderboard, so a good ear for music can get you far.Video content from the game will also be used to generate the band’s official music video that’s set to launch on Vevo. |
| Type de média | Digital |
| Longueur | |
| Plus d'info | www.YouNeedToHearThis.com/RemixCarolyn |
| Responsable de la création | Gerry Human |
| Directeur de création | Ivan Pols |
| Directeur de création associé | Chris Joakim |
| Directeur de création associé | Mike Donaghey |
| Concepteur / rédacteur | Chris Joakim |
| Directeur artistique | Mike Donaghey |
| Chef de projet | Sasha Dunn |
| Chef de projet | Jack Faber |
| Chef de projet | Carly Harrison |
| Chef de projet | Tim Mak |
| Chef de projet | Louisa Lewis |
| Chef de projet | Jack Faber |
| Chef de projet | Carly Harrison |
| Chef de projet | Tim Mak |
| Stratégie | Mattijs Devroedt |
| Stratégie | Giles Rhys Jones |
| Designer | Nikki Edwards |
| Designer | Christine Kawasaki-Chan |
| Designer | Jesper Ellesson |
| Designer | Natalie Sutton |
| Photographie / Illustration | The Kissinger Twins |
| Directeur artistique | The Kissinger Twins |
| Sociéte de création sonore | Richard Levy |
| Sociéte de création sonore | Ollie Taylor |
| Directeur Multimédia | The Kissinger Twins |
| Compositeur de musique | Swiss Lips |
| Compositeur de musique | Music Producer |
| Responsable de la publicité (annonceur) | Kelly McConville |
| Responsable de la publicité (annonceur) | Frank Pynenburg |
| Montage | Redworks |
| Monteur | Mark Fowler |
| Monteur | Andrea Lamb |
| Monteur | Mark Pickles |
| Montage | Vice |
| Montage | Mark Pickles |
| Illustrateur | Chris King |
| Acheteur d'art | Tom Watkins |
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