| Titre | Perspectives (2mn) |
| Brief | Idea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals. |
| Agence |
Wunderman Buenos Aires
|
| Campagne |
Perspectives
|
| Annonceur |
Movistar
|
| Marque |
Movistar
|
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Téléphonie mobile
|
| Synopsis | In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”. |
| Type de média |
Digital
|
| Directeur de la création |
Sebastian Tarazaga
|
| Directeur de la création |
Dany Minaker
|
| Directeur de création |
Matias Martty
|
| Directeur de création |
Juan Calvo
|
| Concepteur / rédacteur |
Leonardo Arnelli
|
| Développeur web |
Valeria Diaz
|
| Développeur web |
Marcos Bazterrica
|
| Copywriter Social Media |
Nicolas Demichelle
|
| Art Director Social Media |
Francisco Cerrutti
|
| Responsable de la production |
Laura Martínez
|
| IT Director |
Francisco Facal
|
| Chef de projet |
Bárbara Laffue
|
| Lead Developer |
Javier Corra
|
| Client Services Director |
Fabiana Antonelli
|
| Client Services Director |
Belén Yusso
|
| Directeur de clientèle |
Maria Jazhal
|
| Chef de groupe |
Paula Torres
|
| Maison de production |
James Champ
|
| Réalisateur |
Martin Donozo
|
| Producteur exécutif |
Jose Arnal
|
| Producteur exécutif |
Adrian Aspani
|
| Producteur, maison de production |
Marco Pilosio
|
| Directeur de la photo |
Daniel Ortega
|
| Monteur |
Sebastian Mega
|
| Post-Production Coordinator |
Luis Staffolani
|
| Musique |
Italians do it better
|
| Son |
Porta Estudio
|
| Directeur de la publicité |
Romina Martinez Battista
|
| Directeur de la publicité |
Almendra Ogdon
|
| Directeur de la publicité |
Florencia Panizoni
|
| Directeur de la publicité |
Agustina Iparraguirre
|
| Directeur de la publicité |
Matias Infantino
|