| Titre | Disco Twingo |
| Agence |
Publicis Conseil
|
| Campagne |
New Twingo 99% Different - Renault
|
| Annonceur |
Renault
|
| Marque |
Renault Twingo
|
| Mise en ligne | Juin 2007 |
| Produit |
Twingo
|
| Secteur d'activité | Voitures
|
| Synopsis | Therefore, the agility test is conducted around two cones in the form of "dwarf heads", the aqua planning test shows the Manneken Pis used to water the circuit, road-adherence and resistance to difficult roads is made within a giant lego, the braking test occurs when confronted by a tribe of cowboys and indians who appear from nowhere, the obstacle avoidance test is made around two enormous threatening mallets, the safety test stages a huge boxing glove, and finally driveability and precision are proved through parking in an extremely narrow space. |
| Synopsis (langue originale) | Le test d'agilité est donc mené autour de 2 cones |
| Philosophie | The idea of the film: the new twingo is put through a tough torture-test where it will prove its town and road qualities, its dynamism and modernity. But of course, Twingo would not be Twingo if this Torture-test were not just a bit off-the-wall, preserving its Twingo spirit; hence the signature "99% serious" |
| Problème | The new Twingo has been created to revolutionize the standards of the small car segment. Trendy, tonic, on the small car segment (Aygo, 107, C1) Twingo imposes a burst of seriousness and broadens its target. Twingo is aiming not only at women (already groupies) but also young men. |
| Type de média |
Presse & publications
|
| Marché | Europe |
| Directeur de la publicité |
Christian Barluet
|
| Directeur de la publicité |
Thierry Tutelleers
|
| Directeur de la publicité |
Aymeric de Vigan
|
| Directeur de la publicité |
Elsa Grandperrin
|
| Directeur de la création |
Olivier Altmann
|
| Directeur de création |
Hervé Plumet
|
| Responsable de budget agence |
Edouard Pacreau
|
| Responsable de budget agence |
Stéphane Gaillard
|
| Responsable de budget agence |
Sacha Lacroix
|
| Responsable de budget agence |
Sylvie Tavares
|
| International Coordination |
Jean-Paul Brunier
|
| Concepteur / rédacteur |
Olivier Camensuli
|
| Directeur artistique |
Frédéric Royer
|
| Directeur artistique |
Quentin Schweidzer
|
| Acheteur d'art |
Annebelle Potin
|
| Photographe |
Markus Wendler
|
