| Titre | Domino's Idents |
| Agence | VCCP |
| Campagne | Channel 4 & ITVX Idents |
| Annonceur | Domino's Pizza |
| Marque | Domino's |
| Date de première diffusion/publication | 2023 / 8 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | Domino’s, the UK’s most loved pizza delivery company, has today launched its latest video-on-demand campaign for its longstanding sponsorships with Channel 4 and ITVX. The new TV sponsorship campaign was devised by VCCP London, Domino’s strategic creative agency and puts its famous sonic branding at the heart of the creative for the very first time. The comic 15” and 5” idents feature different scenes from classic TV and film genres - from wildlife documentaries to crime drama, horror to romance, with each creative mirroring the genre the viewer is about to watch. However, there is a twist as the authentic genres are subverted by the rug-pull of the characters’ real desire...for a Domino's. This is exemplified by the insertion of the Domin-oh-hoo-hoo yodel, now in its third year, and with 93% recognition within the UK |
| Type de média | Télévision |
| Longueur | |
| Agency | VCCP |
| Agence Média | Havas Media Network UK |
| Agence Média | Havas Play |
| Responsable de la publicité (annonceur) | domino |
| Programmation web | domino |
| Maison de production | MJZ |
| Réalisateur | Steve Ayson |
| Directeur de la photo | Tom Townend |
| Producteur | Amy Appleton |
| Directeur de la production | Lucy Tate |
| Chef décorateur | Tamás Pataki |
| Directeur Général | Lindsay Turnham |
| Equipe créative | Ben Evans |
| Equipe créative | Adam Sears |
| Producteur | Frankie Burwell-Wright |
| Broadcast Affairs | Julia Matthews |
| Broadcast Affairs | Alexia Collins |
| Head Of Planning | Ross Cameron |
| Assistant Producer | Tuesday Birmingham |
| Design Director | Adam Edwards |
| Monteur | Mark Edinoff |
| Producteur | Frankie Elster |
| Son | King Lear |
| Sound Engineer | Jack Sedgwick |
| Producteur | Suzy MacGregor |
| Post | Rascal Stockholm |
| Effets spéciaux | Kalle Lundberg |
| Coloriste | James Bamford |
| 2D Lead | Kalle Lundberg |
| 3D Lead | Adam Ahlgren |
| Producteur | Jasmine Lewis-Humphrey |
| Producteur | Amy Humphrey |
| Colour Producer | Jai Durban |
| Director of Marketing | Harry Dromey |
| Campaign Manager | Matt Reed |
| Deputy Creative Director | David Masterman |
| Directeur associé | Jessica Aspinall |
| Directeur de clientèle | Claire Fleet |
| Directeur de clientèle | Bella Johnson |
| Senior Account Executive | Nathan Thomas |
| Senior Account Executive | Natalina Robarts |
| Producteur exécutif | Sally Archer |
| Art | Scott Mitchell |
| Designer | Bedi Akcan |
| Design Lead | Rachael Hinge |
| Creative Resource Manager | Yasmine Moridi |
| Financial Manager | Daniel Baban |
| Legal | Shabazz Shillingford |
| 2D Team | Holly Maclean |
| 2D Team | Toby Aldridge |
| Head of Brand | Emma Hackett |
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