| Titre | Back To School |
| Agence | BBDO New York |
| Campagne | Back To School |
| Annonceur | Sandy Hook Promise |
| Marque | Sandy Hook Promise |
| Date de première diffusion/publication | 2019 / 9 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Synopsis | This clip first appears to be a typical back-to-school ad, but quickly turns dark when students have to use everyday items to protect themselves during a school shooting. A sock becomes a tourniquet. A pencil becomes a weapon. A girl uses her new phone to text her mom a last message. Sandy Hook Promise reminds viewers that 113 people were killed or injured in school shootings in the US in 2018. The commercial ends by saying that the only real back-to-school essential is learning the signs of a shooter, and stopping shootings before they happen. |
| Type de média | Télévision |
| Longueur | |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la création | Greg Hahn |
| Directeur de création | Peter Alsante |
| Directeur de création | Bianca Guimaraes |
| Directeur de création associé | Jim Connolly |
| Directeur de création associé | Gary Toit |
| Concepteur / rédacteur | Jim Connolly |
| Concepteur / rédacteur | Gary Toit |
| Directeur de création associé | Lance Vining |
| Directeur artistique | Lance Vining |
| Director of Integrated Production | David Rolfe |
| Group Executive Producer | Alex Gianni |
| Producteur musical | Julia Millison |
| Stratégie | Michael Schonfeld |
| Maison de production | Smuggler |
| Réalisateur | Henry-Alex Rubin |
| Producteur exécutif | Drew Santarsiero |
| Montage | NO6 |
| Monteur | Jason MacDonald |
| Mix | Heard City |
| Associate Producer | Molly Ross |
| Direction commerciale/Conseil client | Lindsey Cash |
| Direction commerciale/Conseil client | Elizabeth Jacobs |
| Direction commerciale/Conseil client | Melissa Blache |
| Planning Director | Ben Bass |
| Director of Data Solutions | Chris Daniele |
| Founder | Patrick Milling-Smith |
| Founder | Brian Carmody |
| Producteur délégué | Leah Allina |
| Directeur de la photo | Autumn Durald Arkapaw |
| Editorial Company / Visual FX / Design Company | No 6 |
| Directeur Général | Corina Dennison |
| Assistant Monteur | Renn Cheale |
| Télécinéma | Company 3 |
| Télécinéma | Tim Masick |
| Producteur | Alexandra Lubrano |
| VFX/Conform | Ed Skupeen |
| Flame Artist | Mark Reyes |
| Producteur | Laura Molinaro |
| GFX Artist | David Gerber |
| Music Prod Company | JSM / New York |
| CEO/ CCO/ Composer | Joel Simon |
| Compositeur de musique | Jason Krebs |
| Producteur musical | Norm Felker |
| Producteur musical | Andrew Manning |
| Sound Designer | Nathan Kil |
| Ingénieur du son | Jeremy Siegel |
| Audio Engineer / Sound Designer | Keith Reynaud |
| Audio Engineer / Sound Designer | Evan Mangiamele |
| Sound Engineer | Elizabeth Mcclanahan |
| Directeur associé | Gloria Pitagorsky |
| Assistant Audio Engineer | Tom Morris |
| Assistant Audio Engineer | Seth Brogdon |
| Assistant Audio Engineer | Evan Anderson |
| Assistant Audio Engineer | Ronnie Stapleton |
| Agence Média | phd New York |
| Business Leader | Bob Estrada |
| Associate Strategy Director | Nichole Verost |
| Digital Performance Director | Gretchen Smith |
| Strategy Supervisor | Alison Horowitz |
| Associate Director Social Media | Caren Axelrod |
| President Video Investment | Harry Keeshan |
| Managing Director Integrated Investment | Seth Glosman |
| Director Video Investment | Paul Salman |
| Associate Director Published Media | Amy Turner |
| Supervisor Published Media | Amanda Knoll |
| Director Local Investment | Grace Collins |
| Group Director Local Investment | Jeanne Boland |
| PR Agency | Dini Von Mueffling Communications |
| Publicist | Stephanie Morris |
| Directeur de clientèle | Janine Brady |
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