| Titre | Puzzle 2 |
| Agence | Leo Burnett Paris |
| Campagne | Puzzle |
| Annonceur | Mimi Foundation |
| Marque | Mimi Foundation |
| Date de première diffusion/publication | 2010 / 12 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Slogan | Let's help cancer sufferers rebuild their image |
| Philosophie | In order to heighten public awareness, the Foundation has created a number of interactive posters in which the face of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face - exactly as the Foundation does. |
| Problème | The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare. Its objective : to help patients rebuild their image so as to better copewith their cancer condition. |
| Type de média | Affichage |
| Acheteur d'art | Claire Sougy |
| Responsable de budget agence | Cécile Balut |
| Responsable de budget agence | Jean-Marc Kuentzmann |
| Concepteur / rédacteur | Hadi Hassan-Helou |
| Directeur artistique | gonfond jerome |
| Directeur de la création | Guillaume-Ulrich Chifflot |
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