| Titre | Tesco – "Invisible Stories" |
| Agence | BBH |
| Campagne | Invisible Stories |
| Annonceur | Tesco |
| Marque | Tesco |
| Mise en ligne | Mai 2021 |
| Secteur d'activité | Grande distribution |
| Synopsis | Tesco launched Sunflower Lanyards in every store to make shopping easier for those with hidden disabilities. 1 in 6 people in the UK has a hidden disability. 321k people work at Tesco and many of them have a hidden disability themselves. Apart from being the best people to help as they fully understand it, they also share the knowledge with the rest of the team. |
| Type de média | Télévision |
| Longueur | |
| Directeur artistique | Pjotr Barakov |
| Concepteur / rédacteur | César Rodriguez |
| Directeur de création | Tom Drew |
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