| Titre | The Magic of Toyota Yaris |
| Agence |
Conill
|
| Campagne |
The magic of Toyota Yaris
|
| Annonceur |
Toyota Motor Corporation
|
| Marque |
Toyota Yaris
|
| Date de première diffusion/publication |
2010 / 1
|
| Secteur d'activité | Voitures
|
| Synopsis | A creative combination of animation, user generated content and social networking has resulted in a unique advertising campaign that expresses the magic of a Toyota Yaris through the narrative of young Latinos: "A quien se le occurio esto?" (Who thought of this?). The resulting campaign can be viewed on Facebook, and is a surreal reimagining of their narratives, where a red Yaris inhabits a Willy Wonka-esque universe, and is swallowed up b a giant pink bubblegum, before sprouting wings and landing in a bowl of cereals. |
| Philosophie | Nuevo Latinos participate in everything they do with a drop of Latino spirit. They think of hatchbacks as exciting little machines that fit their sparkly personalities. A group of young people were invited to a studio, where they participated in a story-telling forum, inspired by their visualisation of a Yaris. They were asked to complete the sentece "There was once a Yaris..." Some of the most visually interesting stories were translated into animated film clips, such as "it started to rain little coloured balls", "thousands of eyes were looking at it from different directions", and "then my Yaris grew wings and started to fly to escape the meteorite". |
| Type de média |
Film Web
|
| Plus d'info | apps.facebook.com/videosyaris |
| Son |
Tono Studios
|
| Animation |
Reyno Buenos Aires
|
| Réalisateur |
Massimo Martinoti
|
| Maison de production |
Mia Films
|
| Producteur, agence |
Lourdes Caballero
|
| Responsable de budget agence |
Bryan Fonseca
|
| Responsable de budget agence |
Anabel Caraballo
|
| Responsable de budget agence |
Christina Jahina
|
| Concepteur / rédacteur |
Jessica Cuevas
|
| Directeur artistique |
Graciela Espejel
|
| Directeur artistique |
Martin Donovan
|
| Directeur de création associé |
Veronica Elizondo
|
| Directeur de création |
Mario Granatur
|
| Responsable de la création |
Pablo Buffagni
|