Square - "Clothes Shop"

72andSunny

72andSunny Amsterdam, Pays-Bas

2518

Marque: Square
Pays: Pays-Bas

Annonceur: Square, Inc.

Titre	Clothes Shop
Agence	72andSunny
Campagne	C’est Carré Avec Square
Annonceur	Square, Inc.
Marque	Square
Date de première diffusion/publication	2022 / 5
Secteur d'activité	Services & ingénierie informatiques, FAI pour entreprises
Philosophie	The tech company Square in partnership with 72andSunnyAmsterdam have created a campaign to drive awareness of the Square brand and the strength of its ecosystem of connected business tools in France. At the heart of the new campaign, which was conceived to demonstrate how different elements of the Square ecosystem seamlessly connect together, are two 30-second films which feature a striking film technique to playfully represent how Square can help ties together of all sides of your business. One film features a retail business, the other an interior design business. In both, the workspace of each business owner was recreated in a giant, rotating cube with every prop and piece of set dressing designed to be able to turn 360 degrees. The store owner and designer were filmed trying to work in their room as the giant cube was turned. Using a specially-built rotating gimbal, filming took place at Bulgaria’s Nuboyana Studios, Sofia over ten days. The films were directed by New York-based director Matvey Fiks, whose music videos and commercials projects include work for brands including Gucci, Versace, Genesis, Zara, Under Armour and Instagram. Music was specially composed by Guillaume Ferran, whose credits include TV series ‘Chronicles of the Sun’. The creative idea is that Square’s ecosystem takes care of all sides of its customers’ business – a promise conveyed by use of the common French expression ‘c’est carre’. The French word ‘carre’ means ‘square’ in English, the phrase is widely used to describe when something is all going well—where everything is under control—when all sides are taken care of, ‘c’est carre’. A series of six-second product films to highlight Square’s ecosystem of connected business tools was also produced. Executions span digital, print, social, DOOH and OOH. They also include a special placement at Paris metro station St Lazare which is comprised of a big wall execution, a panoramic OOH, and three digital animated screens. 72andSunnyAmsterdam is partnering with Square as it rolls out across Europe, creating campaigns across multiple markets.
Type de média	Digital
Longueur	30 seconds
Marché	Etats-Unis, France, Royaume-Uni, Bulgarie
Post-Production audio	Wave Studios
Directeur de la création	Mikey Farr
Directeur de création	Kyla Elliott
Senior Designer	Masaya Kochi
Designer	Rossj Platt
Senior Copywriter	Gilles Suprin
Executive Strategy Director	Ben Armistead
Directeur des Stratégies	Rosalie Tan
Comms Strategist	Kelsey Bozanich
Group Brand Director	Chelsea Lamond
Brand Manager	Luca Andreose
Brand Coordinator	Liza Alexhauser
Producteur exécutif	Eline Bakker
Producteur	Janene Fitzgerald
Producteur	Luke Judlin
Junior Producer	Marie Henaff
Producteur print	Annelise McKendry
Junior Print Producer	Harmony Boda
Business Affairs	Jo Woodford
Global Head of Marketing & Communications	Lauren Weinberg
Head of International Marketing	Mike Zeman
Head of Marketing	Stephen Smythe
Brand Planning	Marshall Kingston
Senior Creative	Steven Lin
Senior Creative	Said Fayad
Integrated Project Manager	Brian Gagliardi
Integrated Project Manager	Philip Tavares
Maison de production	Birth Productions
Réalisateur	Matvey Fiks
Directeur de la photo	Menno Mans
Producteur exécutif	Hugo Nathan-Legrand
Producteur délégué	Jon Mealing
Producteur	Iman Delimi
Coordinateur de production	Jessica Leopold
Production Service Company	B2Y Productions
Post production	Face North VFX
VFX Lead	Angus Wilson
Flame Assistant	Inti Martinez
Colorisation	company 3
Color Producer	Chris Anthony
Montage	The Quarry
Monteur	James Rose
Assistant Monteur	Christina Hill
Editorial Producer	Ruth Minkley
Sound Engineer	Alex Nicholls-Lee
Sound Engineer	Archie Presley
Producteur son	Michael Hoogdorp
Musique	Grand Musique Management
Compositeur de musique	Guillaume Ferran