| Titre | Who cares? |
| Agence | Nord DDB STO |
| Campagne | Who cares? |
| Annonceur | Försvarsmakten (The Swedish Armed Forces) |
| Marque | Swedish Armed Forces |
| Mise en ligne | Novembre 2012 |
| Secteur d'activité | Recrutement des fonctionnaires, de la police et de l'armée |
| Slogan | A person will stay locked up until replaced |
| Synopsis | The Swedish Armed Forces need to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect we created a digitally integrated event in Stockholm to see how far people are willing to go for one another. A person agreed to sit in a small box until someone replaced him. The question was: Who cares? Every hour a door would open, and if someone else was there to take his place, he could leave. |
| Type de média | Etude de cas |
| Directeur de création | Magnus Jakobsson |
| Directeur de création | Fredrik Simonsson |
| Directeur artistique | Daniel Mencak |
| Concepteur / rédacteur | Martin Lundgren |
| Directeur artistique | Lisa Granberg |
| Concepteur / rédacteur | Jeffrey Salomonsson |
| Directeur de clientèle | Sandra Kaludjercic Bergman |
| Business Director | Johan Dannemann |
| Planner | Adam Sandahl |
| Planner | Cornelia Wangel |
| Web Producer | Elisabet Halming |
| Responsable de budget agence | Tina Munck |
| Artiste numérique | Robin Karlsson |
| Infographiste | Patrik Pagreus |
| Maison de production | B-reel |
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