Sony Playstation 4 - "Kenway & Sons"

180 Amsterdam

180 Amsterdam Amsterdam, Pays-Bas

Awards

8403

Marque: Sony Playstation 4
Pays: Pays-Bas

Annonceur: Sony Computer Entertainment

Titre	Kenway & Sons
Agence	180 Amsterdam
Campagne	This is for the Players. This is PS4.
Annonceur	Sony Computer Entertainment
Marque	Sony Playstation 4
Mise en ligne	Juin 2014
Secteur d'activité	Consoles de jeux et jeux
Synopsis	SUMMARY: At the beginning of 2013, PlayStation and Xbox went head to head in the Next Generation Console War. Everyone was talking about it. Especially the Players. As Xbox One moved further away from pure gaming, Playstation decided to put the Players at the center of everything they did. Two seemingly random ads packed with hidden references to past and future games warmed the Players up for a high-octane launch film that put the Player at the very center of the action. Then, Playstation released a site to celebrate every type of Player out there and to give to fans the chance to declare themselves as Players via personalized tweets which became an interactive online monument. The final mission was to take over the world, hijacking London’s most iconic landmarks and featuring on the biggest billboards in Europe. By the time of the launch, it was clear which console you had to buy if you were a Player. PS4 outsold Xbox One by 3 to 1 across Europe…ensuring PS4’s market share. So, when people ask who won the Next Generation Console War, the answer is pretty clear.
Type de média	Télévision & Cinéma
Longueur	39 seconds
Maison de production	Outsider
Post production	Electric Theatre Collective
Directeur de création	Graeme Hall
Directeur de création	Martin Terhart
Réalisateur	Scott Lyon
Producteur, agence	Olivier Klonhammer
Producteur	Zeno Campbell-Salmon
Directeur de la création	Al Moseley
Directeur artistique	Ed Ryder
Concepteur / rédacteur	Enrique Reija
Musique	Blonde Acid Cult