Titre | Humans |
Agence | FRED & FARID |
Campagne | Flare - Wrangler |
Annonceur | VF Corporation |
Marque | Wrangler |
Date de première diffusion/publication | 2008 / 7 |
Secteur d'activité | Vêtements |
Slogan | We are animals |
Philosophie | In todays society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. We Are Animals developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals. |
Type de média | Télévision & Cinéma |
Longueur | |
Marché | Europe |
Directeur de la création | Farid Mokart |
Réalisateur | Ryan McGinley |
Directeur de la publicité | Giorgio Presca |
Equipe créative | Baptiste Clinet |
Equipe créative | Perinne Durand |
Equipe créative | Nicolas Lautier |
Equipe créative | Julie Louison |
Equipe créative | Frederick Lung |
Equipe créative | Philippe Pinel |
Monteur | Yannis Rachid |
Monteur | Fredric Theodore |
Producteur, agence | Robin Accard |