Titre | Show Me |
Agence | AMV BBDO |
Campagne | Tech for the life you dream of… |
Annonceur | PC World |
Marque | Currys PC World |
Date de première diffusion/publication | 2015 / 3 |
Secteur d'activité | Ordinateurs personnels, PDAs & calculatrices |
Slogan | tech for the life you dream of |
Synopsis | AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…” |
Philosophie | In “Pina Colada” a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of*” followed by “*and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band. |
Type de média | Télévision |
Longueur | |
Directeur de création | Clark Edwards |
Concepteur / rédacteur | Clark Edwards |
Directeur de la création | Alex Grieve |
Directeur de la création | Adrian Rossi |
Producteur | Andrew Studholme |
Producteur exécutif | James Bland |
Agency Planner | Sarah Sternberg |
Directeur de la photo | Christopher Sabogal |
Producteur, agence | Polly Lowles |
TV Producer | Polly Lowles |
Monteur | Ed Cheeseman |
Agency Planner | David Edwards |
Directors | The Bobbsey Twins From Homicide |
Maison de production | Blink London |
Post production | The Mill London |