Independent Filmmaker, Freelance Writer & Creative Director at Independent Writer, Creative Director, Filmmaker

Amsterdam, Pays-Bas

Voir toutes les créations

Intel® - "Both of You - Family"

Amsterdam Worldwide Group

Amsterdam Worldwide Group Amsterdam, Pays-Bas

20279

Marque: Intel®
Pays: Etats-Unis

Annonceur: Sony / Intel

Titre	Both of You - Family
Agence	Amsterdam Worldwide Group
Campagne	Both of You
Annonceur	Sony / Intel
Marque	Intel®
Date de première diffusion/publication	2013 / 12
Produit	Intel® i5
Secteur d'activité	Ordinateurs personnels, PDAs & calculatrices
Synopsis	We all have two sides to our personality and, in daily life, we constantly play one against the other. One side wants to write tomorrow’s presentation while the other believes now is the time to set a new a high score on Candy Crush. One side wants to catch up on current affairs, but the other would rather watch cat videos on YouTube. A series of three online films feature Robert and Robert, Lisa and Lisa, and Marla and Marla. These ‘remarkably similar characters’ with quite contrary personalities, demonstrate that any need, any demand, and any desire can be met by the incredible versatility of the range of Intel powered Sony VAIO® 2-in-1 devices which are both a tablet and laptop PC in one.
Philosophie	In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities.
Résultat	53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment.
Type de média	Film Web
Longueur	91 seconds
Plus d'info	http://www.youtube.com/watch?v=t2db54GzhB8
Post production	Darlings Post
Maison de production	Audentity Music & Sound
Directeur de la création	Richard Gorodecky
Directeur artistique	Richard Gorodecky
Concepteur / rédacteur	Richard Gorodecky
Directeur artistique	Laurie Lacourt
Concepteur / rédacteur	Chermine Assadian
Directeur artistique	Fabian Hupfauf
Directeur artistique	Daniel Peirón
Concepteur / rédacteur	Karen Cardy
Producteur	Neil Henry
Producteur	Jan-Peter Wiersma
Directeur de clientèle	Megan Wooding
Responsable de budget agence	KaMing Kho
Directeur du planning stratégique	Uli Kurtenbach
Maison de production	Frontier Films
Réalisateur	Matthew Bissonnette
Directeur de la photo	Kris Belchevski
Directeur artistique	Patricia Christie
Producteur exécutif	Simon Dragland
Producteur exécutif	Rita Popielak
Producer Supervisor	Erik Kaskens
Head of Editing	Doug Hancock
Head of VFX	Robert Okker
Colourist	Ritual Digital
Post Producer	Violeta Nikolova
Supervisor VFX	Chaja Koe
VFX artist	Randy Roeman
VFX artist	Roland van Mossel
Compositeur de musique	Niels den Otter
Compositeur de musique	Guido Maat
Compositeur de musique	Rogier de Nijs