| Titre | Every Bottle Counts |
| Agence | Publicis International Oy |
| Campagne | Every Bottle Counts |
| Annonceur | Coca-Cola Company |
| Marque | All Brands |
| Mise en ligne | Janvier 2008 |
| Produit | New Bottles |
| Secteur d'activité | Boissons sans alcool |
| Slogan | Every Bottle Counts |
| Synopsis | Using the new bottles as the hero of the spot, a two man Coca-Cola Bottle Orchestra was put together, to showcase the importance of every single bottle. In the story our Coca-Cola Bottle Orchestra begin playing the opening note of Supertramps hit song, Give a little Bit, in a scenic city centre street in Helsinki using each bottle to blow a different note. As a crowd quickly gathers to watch the excitement, one of our heroes accidentally knock over one of his bottle he is playing, stopping the song before he can blow the most important note. Seeing what has happened a pretty young girl hands our hero her bottle, which he then uses to blow the final note before the song swells, and the crowd which has now become large enough to fill the entire street dances and signs along with great exuberance. |
| Problème | In January 2008 all major bottlers in Finland, in accordance with Finnish environmental authorities, were responsible to switch from a refillable bottle to recyclable bottle. Subsequently, when Coca-Cola Finland decided to be the first company out of the gates, with an integrated marketing campaign to launch the new recyclable bottle, all parties involved knew immediately that something totally original had to be created. |
| Type de média | Télévision |
| Longueur | |
| Marché | Finlande |
| Maison de production | Vapor Music Group |
| Directeur de la création | Anthony Wolch |
| Chef de groupe | Heikki Veijola |
| Directeur de clientèle | Carita Valve |
| Musique | Joey Serlin |
| Directeur artistique | Marcus Merkl |
| Réalisateur | Jalmari Helander |
| Producteur, maison de production | Hannu Kalliolahti |
| Post production | Generator Post |
| Maison de production | Woodpecker Film Oy |
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