| Titre | Lyft |
| Agence | RPA |
| Campagne | Honda Lyft - Nick Thune |
| Annonceur | Honda Motor Co., Ltd. |
| Marque | Honda |
| Mise en ligne | Décembre 2014 |
| Secteur d'activité | Secteur automobile |
| Synopsis | Honda debuts an online video series, “Brad, the Lyft Driver," a hidden-camera-style social video starring comedian Nick Thune and the all-new 2015 Fit. In it, Thune’s charming, offbeat character, Brad, imparts wisdom while surprising unsuspecting passengers and engaging them in fun comedic performances. In one scene, Brad talks about the importance of maintaining a good vibe in the car, which segues to him with a passenger and yelling obnoxiously out the window at people. In another, Brad discusses how he connects with passengers on a personal level, and he is seen playing odd personalized songs for people. The video series was directed by Fred Savage, who also directs “Modern Family” and “Always Sunny in Philadelphia.” |
| Type de média | Film Web |
| Longueur | |
| Responsable de la création | Joe Baratelli |
| Directeur de la création | Jason Sperling |
| Creative Social Media Director | J Barbush |
| ACD, Copywriter | Sarah Mary Bates |
| Sr. Art Director | Leo Borges |
| Concepteur / rédacteur | Josh Hepburn |
| Directeur artistique | Joaquin Salim |
| Concepteur / rédacteur | Peter Megler |
| Social Media Copywriter Intern | David Bassine |
| Social Media Copywriter Intern | Gabrielle Flam |
| Chief Production Officer | Gary Paticoff |
| Producteur exécutif | Isadora Chesler |
| Producteur | Phung Vo |
| Director of Business Affrairs | Maria Del Homme |
| Senior Business Affairs Manager | Jennifer Ross |
| Management Account Director | Brett Bender |
| Account Director, National/Corporate Advertising | Jeff Moohr |
| Management Supervisor | Cathy O'Gorman |
| Chef de groupe | Angelica Hollander |
| Assistant Account Executive | Cory Hauser |
| Maison de production | über content |
| Réalisateur | Fred Savage |
| Producteur exécutif | Preston Lee |
| Producteur délégué | Tom Lowe |
| Monteur | Teddy Gersten |
| Assistant Monteur | Leah Turner |
| Post Producer | Alexa Atkin |
| Flame Artist | Wes Waldron |
| Flare Artist | Steven Williams |
| Producteur exécutif | Rob Van |
| Mix and Sound Design | Lime Studios |
| Sound Engineer | Dave Wagg |
| Assistant | Adam Primack |
| Producteur exécutif | Jessica Locke |
| Acteur / vedette | Nick Thune |
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