Titre | Stellar Rescue |
Agence | adam&eveDDB |
Campagne | Stellar Rescue |
Annonceur | The AA |
Marque | The AA |
Date de première diffusion/publication | 2019 / 7 |
Secteur d'activité | Assurances, mutuelles |
Synopsis | The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone. |
Philosophie | The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney. |
Type de média | Film Web |
Longueur | |
Maison de production | Another Film Company |
Marketing Director | Tracy Abraham |
Head of Brand | Caroline Smith |
Marketing Manager | Kate Coleman |
Directeur de la création | Ben Tollett |
Responsable de la création | Richard Brim |
Concepteur / rédacteur | Alex Lucas |
Directeur artistique | Jon Farley |
Producteur, agence | Sally Pritchett |
Producteur, agence | Angus Smith |
Planneur | Nick Hirst |
Planneur | Tom Sussman |
Planneur | Maarten Van Daele |
PDG | Mat Goff |
PDG | Tammy Einav |
Directeur Général | Paul Billingsley |
Directeur de clientèle | Charlie Simpson |
Directeur de clientèle | Rob Jones |
Responsable de budget agence | Megan Hill |
Designer | Alex Fairman |
Designer | Sam Stabler |
Agence Média | Goodstuff Communications |
Planneur Media | Izzy Thompson |
Planneur Media | Hannah Brady |
Planneur Media | Hamish Kydd |
Producteur | Simon Monhemius |
Réalisateur | Declan Lowney |
Directeur de la photo | Declan Lowney |
Montage | Stitch |
Monteur | Leo King |
Post production | Nineteentwenty |
Executive Post Producer | David Keegan |
VFX Supervisor / Flame Artist | Chrys Aldred |
VFX Supervisor / Flame Artist | Ludo Fealy |