| Titre | Heater |
| Agence | DDB Berlin |
| Campagne | The Recycling Campaign - Volkswagen |
| Annonceur | Volkswagen |
| Marque | Volkswagen |
| Mise en ligne | Mai 2008 |
| Produit | Volkswagen Recycling |
| Secteur d'activité | Secteur automobile |
| Slogan | The Polo. 95% Recyclable |
| Synopsis | Volkswagen are built to be up to 95% recycable. This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness. |
| Philosophie | We show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater because 95% of every Volkswagen scrapped car will become something new. Merely 5% cannot be recycled. |
| Type de média | Presse & publications |
| Marché | Allemagne |
| Infographiste | Jussi Jääskeläinen |
| Photographe | Matthias Koslik |
| Chef de groupe | Silke Lagodny |
| Directeur de clientèle | Cathleen Losch |
| Infographiste | Olivia Nowak |
| Directeur de la création | Bert Peulecke |
| Directeur de la création | Stefan Schulte |
| Directeur artistique | Tim Stübane |
| Concepteur / rédacteur | Birgit van den Valentyn |
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