| Titre | Reactions |
| Agence | Dare |
| Campagne | Reactions |
| Annonceur | Time to Change |
| Marque | Time to Change |
| Date de première diffusion/publication | 2011 / 3 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | An office worker imagining the possible reactions of his colleague (who has been away from work with a mental health problem) when he asks how he is feeling. The creative ends with his colleague’s real reaction – ‘I’m ok, thanks for asking’ – in an attempt to debunk people’s fears, showing how ridiculous people's negative assumptions are. It introduces the new strapline: ‘It’s time to talk. It’s Time to Change.’ |
| Problème | Debunk people's fears and awkwardness around mental health problems, so they feel more comfortable to talk about them. |
| Type de média | Télévision & Cinéma |
| Concepteur / rédacteur | Matt Lever |
| Directeur artistique | Helen Board |
| Réalisateur | Tom Tagholm |
| Maison de production | Blink London |
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