| Titre | Usher x 1738 AI Powered Limited Edition Bottle |
| Agence | FRED & FARID New York |
| Campagne | Usher x 1738 AI Powered Limited Edition Bottle |
| Annonceur | Rémy Martin |
| Marque | Remy Martin |
| Date de première diffusion/publication | 2022 / 7 |
| Secteur d'activité | Whisky, gin, vodka... |
| Synopsis | In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Rémy Martin. With the help of A.I. (Artificial intelligence), the artist used his own musical vocabulary to describe the taste of Cognac. Fed through A.I. technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, Usher’s avant-garde depiction of tasting notes is turned into artwork, making the invisible, visible. The beauty of the AI was to visually translate what’s never been seen before: taste. |
| Type de média | Film Web |
| Longueur | |
| Maison de production | Iconoclast |
| VFX Company | The Mill New York |
| Acteur / vedette | Usher |
| Réalisateur | we are from LA |
| Directeur de la photo | Ryley Brown |
| Assistant Réalisateur | Scott Harris |
| Habilleuse / styliste | April Roomet |
| Maquilleur | Nicole Patterson |
| Producteur exécutif | Charles-Marie Anthonioz |
| Producteur exécutif | Valerie Romer |
| Producteur délégué | Tracy Broaddus |
| Designer | Akshay Tiwari |
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