| Titre | Grannies |
| Agence | adam&eveDDB |
| Campagne | The smarter choice - Anheuser Busch |
| Annonceur | Anheuser-Busch |
| Marque | Bud Light |
| Date de première diffusion/publication | 2008 / 5 |
| Secteur d'activité | Bières, cidres |
| Slogan | See the light |
| Synopsis | “Quad Bike” features a granny zipping about town on her Quad Bike in a super efficient manner. |
| Philosophie | First TV advertising developed specifically for the Irish market |
| Problème | Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories. BRIEF Position Bud Light as mainstream beer to overcome product misconceptions |
| Type de média | Télévision |
| Longueur | |
| Marché | Irlande |
| Bande son | Wild Things |
| Responsable de la publicité (annonceur) | Alex Smith |
| Directeur de création | Mike Crowe |
| Directeur artistique | Rob Messeter |
| Réalisateur | John O'Hagan |
| Producteur | Emma Cairns |
| Media Planner | Jenny Byrne |
| Producteur, agence | Phil McCluney |
| Planneur | Adrian Hinds |
| Directeur de clientèle | Paul Matuszczyk |
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