Titre | Hockey Kid |
Agence | Arrivals + Departures |
Campagne | PTSD |
Annonceur | Mental Health Foundation of Nova Scotia |
Marque | Mental Health Foundation of Nova Scotia |
Date de première diffusion/publication | 2018 / 2 |
Secteur d'activité | Santé publique, hygiène et sécurité |
Slogan | PTSD isn't always born on a battlefield. |
Synopsis | PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD. |
Type de média | Presse & publications |
Concepteur / rédacteur | David Sullivan |
Directeur de création | Shawn King |
Directeur artistique | Jeffrey Simpson |
Directeur de clientèle | Jennifer Sutherland |