| Titre | Bull |
| Agence | George Patterson Y&R |
| Campagne | Bull - AFL |
| Annonceur | Australian Football League |
| Marque | AFL |
| Mise en ligne | Juillet 2009 |
| Secteur d'activité | Equipes sportives, Evènements sportifs |
| Slogan | Running full speed into a brick wall once isn't very pleasant. How about running into a brick wall 70 plus times in each game? Without padding? In a league of its own. |
| Type de média | Presse & publications |
| Marché | Australie |
| Directeur de création | Ben Coulsen |
| Directeur artistique | Frank Muller |
| Concepteur / rédacteur | Katie Britton |
| Photographe | Christopher Tovo |
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