Wrangler - "Humans"

FRED & FARID

FRED & FARID Global

9448

Titre	Humans
Agence	FRED & FARID
Campagne	Flare - Wrangler
Annonceur	VF Corporation
Marque	Wrangler
Date de première diffusion/publication	2008 / 7
Secteur d'activité	Vêtements
Slogan	We are animals
Philosophie	In todays society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. We Are Animals developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.
Type de média	Télévision & Cinéma
Longueur	65 seconds
Marché	Europe
Directeur de la création	Farid Mokart
Réalisateur	Ryan McGinley
Directeur de la publicité	Giorgio Presca
Equipe créative	Baptiste Clinet
Equipe créative	Perinne Durand
Equipe créative	Nicolas Lautier
Equipe créative	Julie Louison
Equipe créative	Frederick Lung
Equipe créative	Philippe Pinel
Monteur	Yannis Rachid
Monteur	Fredric Theodore
Producteur, agence	Robin Accard