| Titre | Life of Go |
| Agence | Energy BBDO |
| Campagne | Off You Go |
| Annonceur | The Quaker Oats Company |
| Marque | Quaker |
| Date de première diffusion/publication | 2015 / 9 |
| Secteur d'activité | Céréales pour le petit-déjeuner |
| Synopsis | Quaker has just debuted an all-new brand platform called Off You Go. The platform, which launches this week, centers on the idea that every day is a new opportunity and demonstrates how Quaker helps provide the ideal morning start so families are prepared for the day ahead. Off You Go refers to both the everyday and the monumental moments in our life. This campaign shows how Quaker is there to help moms feel good about the breakfast they serve to send their families off. The campaignl aunch spot, “Life of Go,” portrays the life of one woman from childhood through present day, showing how good starts to her mornings have helped prepare her for a lifetime of ‘off you go’ moments – from the first day of kindergarten, off to college, starting a new job and then becoming a mom herself. |
| Type de média | Télévision |
| Longueur | |
| Directeur de la création | Suzanne Michaels |
| Concepteur / rédacteur | Caroline Reed |
| Directeur artistique | Erynn Mattera |
| Head of Integrated Production | Rowley Samuel |
| Producteur exécutif | John Pratt |
| Producteur | Vanessa Luhr |
| Producteur musical | Daniel Kuypers |
| Responsable de la stratégie | Larry Gies |
| Planning Supervisor | Elizabeth Brown |
| Client Services Director | Anna Bleers |
| Directeur de clientèle | Betsy Kvam |
| Chef de groupe | Matt Doscher |
| Assistant Account Executive | Brett Peters |
| Maison de production | über content |
| Réalisateur | Cole Webley |
| Producteur exécutif | Preston Lee |
| Producteur | Chris Cho |
| Montage | Whitehouse Post |
| Monteur | Paul La Calandra |
| Assistant Monteur | Alfred Cisneros |
| Producteur exécutif | Kristin Branstetter |
| Producteur | Jojo Scheerer |
| VFX Company | The Mill Chicago |
| VFX Supervisor/Lead Flame Artist | Gavin Camp |
| Flame Artist | Udesh Chetty |
| Flame Assist | Jonathan Freeman |
| Designer | Adrian Nevarro |
| Responsable de la production | Andrew Sommerville |
| Producteur | Erica Hilbert |
| Mix | STIR Post |
| Sound Designer/Mixer | Matt Holmes |
| Producteur exécutif | David Kaplan |
| Producteur exécutif | Mindy Verson |
| Compositeur de musique | The Music Playground |
| Artiste / Dessinateur | Daydreamer |
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