Uncle Ben's - "HomeworkDirect"

BBDO San Francisco

BBDO San Francisco San Francisco, Etats-Unis

16543

Marque: Uncle Ben's
Pays: Etats-Unis

Annonceur: Mars, Inc.

Titre	HomeworkDirect
Agence	BBDO San Francisco
Campagne	HomeworkDirect
Annonceur	Mars, Inc.
Marque	Uncle Ben's
Date de première diffusion/publication	2015 / 9
Secteur d'activité	Riz, pâtes, légumes déshydratés, céréales
Synopsis	Through the Ben’s Beginners™ Cooking Contest, the UNCLE BEN’S® Brand has a campaign that encourages parents and their children to cook together. This year through a revealing video, we have taken extra measures to highlight the importance of cooking as an important life skill, similar to reading or writing. Created by BBDO San Francisco, “HomeworkDirect” is based on the insight that parents invest a lot when it comes to their children’s education, but they are largely not teaching them to cook. In this 2-minute film that runs online, a wide range of parents are asked if they would sign up for a service to perform their children’s homework and if they regularly taught their children these important cooking lessons. The results were incredible.
Type de média	Digital
Longueur	119 seconds
Chief Creative Officer, Worldwide	David Lubars
Directeur de la création	Matt Miller
Directeur de la création	Steve Rutter
Associate Creative Director, Copywriter	Alex Stainton
Associate Creative Director, Art Director	Jakub Szymanski
Director of Production	Louise Doherty
Business Affairs	Jacqueline Djanikian
Directeur de clientèle	Elana Shea
Chef de groupe	Alexandra Humpherys
Maison de production	Humble
Réalisateur	Whitey McConnaughy
Producteur	Brian Quinlan
Post production	Umlaut Films
Monteur	Jonothan Flookes
Producteur exécutif	Gina LaCurcio