| Titre | Gold Chain |
| Agence | BBDO New York |
| Campagne | Gold Chain |
| Annonceur | Mars, Inc. |
| Marque | Snickers Ice Cream |
| Date de première diffusion/publication | 2018 / 6 |
| Secteur d'activité | Crèmes glacées |
| Slogan | Summertime Satisfaction |
| Synopsis | Men’s jewelry isn’t the most traditional way to present long copy. But social video isn’t a traditional way to consume content. To ensure we cut through and captured our audience’s attention in the crowded social landscape while delivering the client’s message (that despite being the perfect cold treat for hot summer days, Snickers Ice Cream Bars traditionally aren’t top of mind for consumers in the frozen treat category) we created a fun and slightly absurd twist on the familiar summertime scene of a family beach vacation. The result was a whole new take on the |
| Type de média | Télévision |
| Longueur | |
| Directeur de la création | Gianfranco Arena |
| Directeur de la création | Peter Kain |
| Associate Creative Director/Copywriter | Austin Mankey |
| Associate Creative Director/Art Director | Mike Motch |
| Réalisateur | David Shafei |
| Maison de production | World War Seven |
| Account Management Team | Kirsten Flanik |
| Account Management Team | Susannah Keller |
| Account Management Team | Tani Corbacho |
| Account Management Team | Danee Fields |
| Director of Integrated Production | David Rolfe |
| Group Executive Creative Director | Amy Wertheimer |
| Producteur exécutif | Anthony Curti |
| Producteur exécutif | Ross Vinstein |
| Producteur délégué | Michael Mitchell |
| Monteur | Brendan Hogan |
| Montage | Mackcut |
| Sound Engineer | Sam Shaffer |
| Visual FX | Eight VFX |
| Responsable de la création | David Lubars |
| Responsable de la création | Greg Hahn |
| Editorial Company Executive Producer | Gina Pagano |
| Flame Artist | Keigo Tanaka |
| Flame Artist | Nyamekye Morgan |
| Flame Artist | Julien Aucouturier |
| Group Planning Director | Annemarie Norris |
| Planning Director | Christina Stoddard |
| Planning Director | Dexter Blumenthal |
| Chef de projet | Amy Orgel |
| VFX Executive Producer | Abby Daniels |
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