| Titre | Boy |
| Agence | Y&R Israel |
| Campagne | Creating wonder out of basics - Strauss Group |
| Annonceur | Strauss Group Inc. |
| Marque | Strauss |
| Date de première diffusion/publication | 2008 / 12 |
| Secteur d'activité | Alimentation |
| Synopsis | For the sake of the campaign, and working under the concept: "Creating wonder out of basics" we recruited the world famous Artist: Piven. Choosing him for the campaign seemed only natural. A perfect fit as his trademark attribute is his ability to turn the tiniest basic things into real works of art. |
| Problème | Piven created 12 new characters made exclusively from a wide range of Strauss company products and brands. While the TV commercials focus on the creative process and showcase Piven's unique way of working complete with dilemmas and all, the print ads present the 12 lovable characters proving wonder can indeed be created from basics. |
| Type de média | Télévision |
| Longueur | |
| Marché | Israël |
| Post production | Gravity |
| Directeur de la création | Gideon Amichay |
| Directeur de création | Yoram Levy |
| Chef de groupe création | Lior Zaid |
| Directeur artistique | Ayelet Chen |
| Directeur artistique | Tani Zipper |
| Concepteur / rédacteur | Matan Yedidya |
| Producteur, agence | Shira Robas |
| Réalisateur | Rani Carmeli |
| Artiste / Dessinateur | Hanoch Piven |
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