Bridgestone - "Driveguard (30s)"

J. Walter Thompson London

J. Walter Thompson London London, Royaume-Uni

Awards

4906

Marque: Bridgestone
Pays: Royaume-Uni

Annonceur: Bridgestone Corporation

Titre	Driveguard (30s)
Agence	J. Walter Thompson London
Campagne	Driveguard
Annonceur	Bridgestone Corporation
Marque	Bridgestone
Date de première diffusion/publication	2016 / 4
Secteur d'activité	Pneus, accessoires, huiles, essence, gasoil
Synopsis	A car races down a mountain road for an appointment with destiny in the form of a rusty nail. “Somewhere out there,” says the narrator, “there’s a puncture with your name on it.” But an innovative tyre lets you drive on for 50 miles, even when the nail has done its worse. The tyre, the narrator adds, “has our name on it”. Bridgestone.
Philosophie	Shot across four days in Slovenia, the films see a mother embarking on a journey through mountainous terrain in treacherous conditions. With her children in the back facing a potentially fatal situation, tension mounts as the family continues driving through the desolate area until the car collides with one of the hazards. Following a moment of deathly silence, the family continues driving towards the safety of home thanks to Bridgestone’s cutting-edge tyre technology.
Type de média	Télévision & Cinéma
Longueur	30 seconds
Maison de production	Bang TV
Post production	Absolute Post
Directeur de la création	Ian Thomas
Directeur associé	Derek Turner-Smith
Responsable de la TV prod	Danielle van Berkel
Production Services	BAS production
Producteur	Tom Whitehead
Producteur exécutif	Jeremy McWilliams
Photographe	Callan Green
Prod Coordinator	Max BangTV
Service Co Prod	Andrej Caruso
Monteur	Joe Parsons
Coloriste	Matt Turner
Sound Design	Vaudeville Sound
Compositeur de musique	Ray Harman