| Titre | Perfume |
| Agence | adam&eveDDB |
| Campagne | Marmite Cereal Bars Launch - Unilever |
| Annonceur | Unilever |
| Marque | Marmite |
| Date de première diffusion/publication | 2010 / 3 |
| Secteur d'activité | Céréales pour le petit-déjeuner |
| Philosophie | The new products have already bewildered some unwitting members of the public after footage of the Marmite Perfume and the Marmite Fabric Softener appeared online. This prompted a storm of comment on cyberspace. But the campaign is soon revealed as a hoax. The real product being launched is the new Marmite Cereal Bar - the world’s first savoury cereal bar. The advertisements will re-appear with a sticker featuring the savoury snack. The copy will admit that the spoof products may have been a step too far, even for marmite fanatics but asks the audience if the same can be said of the world’s first savoury cereal bar? |
| Problème | Launch Marmite's latest new product and post the question: this time, have they gone too far? |
| Type de média | Affichage |
| Marché | Royaume-Uni |
| Directeur artistique | Grant Parker |
| Directeur artistique | Victor Monclus |
| Concepteur / rédacteur | Will Lowe |
| Planneur | Georgia Challis |
| Photographe | Sarah Maingot |
| Retouche | Gutenberg Networks |
| Responsable de la publicité (annonceur) | Debbie Bird |
| Responsable de la publicité (annonceur) | Tom Denyard |
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