| Titre | Enemy |
| Agence | AMV BBDO |
| Campagne | Enemy |
| Annonceur | Cancer Research UK |
| Marque | Cancer Research UK |
| Date de première diffusion/publication | 2012 / 12 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Slogan | One day we will beat cancer |
| Philosophie | The integrated campaign will take the charity’s advertising in a new direction, using thought-provoking and visually striking creative executions, highlighting the power of research in bringing forward the day all cancers are beaten. It is the first major advertising campaign Cancer Research UK has carried out since its brand refresh in September 2012, and aims to showcase the importance of its life-saving research; to make its work feel relevant; and to empower people to help beat cancer sooner by supporting the charity. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Gorgeous Enterprises |
| Post-Production audio | Wave Studios |
| Responsable de budget agence | Rob Ronayne |
| Responsable de budget agence | Emily Elson |
| Responsable de budget agence | Helen Rae |
| Responsable de budget agence | Richard Arscott |
| Producteur, agence | Anita Sasdy |
| Planneur Media | Geoff De Burca |
| Réalisateur | Frank Budgen |
| Photographe | Nadav Kander |
| Producteur, maison de production | Rupert Smyth |
| Post production | The Mill London |
| Planneur | Katie Dallas |
| Planneur | Emily Harlock |
| Planneur | Craig Mawdsley |
| Directeur artistique | Nadja Lossgott |
| Concepteur / rédacteur | Tim Riley |
| Responsable de la publicité (annonceur) | Richard Taylor |