| Titre | Drop Gold |
| Agence | Honor Society |
| Campagne | Drop Gold |
| Annonceur | Digital Currency Group |
| Marque | Grayscale |
| Date de première diffusion/publication | 2019 / 5 |
| Secteur d'activité | Services bancaires, investissements, services boursiers |
| Synopsis | Bi-coastal production company Honor Society developed and produced a thrilling new campaign for the world’s largest digital currency asset manager Grayscale. The company’s advertising debut, the spot stars a man and a woman, suited up in the city, as they suddenly become aware of the burden of their investments in gold. The duo then breaks free in search of a more gratifying alternative to the weighty and outdated precious metal. |
| Philosophie | Honor Society’s Brennan Stasiewicz, the campaign’s Director and Creative Director, created the concept and directed the action-packed debut for the digital currency group. Through a combination of stunning VFX and theatrical real world action, the spot showcases the innovative future Grayscale’s cryptocurrency investing has to offer. The spot is part of a multi-channel advertising campaign that is challenging a trillion dollar institution by pushing the message of #DropGold - an explicit call to action to drop gold from investment portfolios. As the world’s largest digital currency asset manager, Grayscale has strong conviction around bitcoin. Today’s world is digital and the traditional 60/40 portfolio is worth reassessing - Gold (traditionally a “safe bet” investment) is not the same hedge as it used to be. Stasiewicz pokes fun at old-fashioned gold investment in order to highlight its impracticality, envisioning the gold as assets people physically carry with them daily. Shot over a two-day period in Argentina, the viewer is taken through scenes of people struggling to move forward while attached to their gold. Whether it’s being lugged around in a baby carriage or chained to the back of a sports car shakily driving along, no one is having an easy time, but everyone has grown accustomed to the constraints. The two main characters, choosing to invest in digital currency instead, have gained the autonomy to move freely and escape the weight of ineffective investments. |
| Type de média | Télévision |
| Longueur | |
| Plus d'info | https://dropgold.com/ |
| Maison de production | Honor Society |
| Founder/Chief Executive Officer (CEO) | Barry Silbert |
| Directeur Général | Michael Sonnenshein |
| VP, Public Affairs | Mark Murphy |
| Creative Director/Director | Brennan Stasiewicz |
| Managing Partner / Executive Producer | Megan Kelly |
| Responsable de la production | Carlo Pilgrim |
| Producteur délégué | Chris Gallagher |
| Directeur de la photo | Toby Irwin |
| Maison de production | La Doble A |
| CEO/Partner | Jose Arnal |
| Producteur exécutif | Julian Vella |
| Executive Producer/Head of Production | Vero Pascual |
| Producteur délégué | Pablo Anzoátegui |
| Directeur artistique | Mauro Do Porto |
| Montage | Bandit |
| Monteur | Heather Danosky |
| Assistant Monteur | Evan Johnston |
| Editorial Executive Producer | Laura Relovsky |
| Editorial Producer | Valerie Triculis |
| Coloriste | Yohance Brown |
| Flame Artist | Chris Davis |
| Flame Artist | Prez Radlowski |
| Graphiste | Greg Paparatto |
| Studio graphique | Scout |
| Sound Company / Music Company | Mr. Bronx Audio |
| Sound Design and Mix | Eric Hoffman |
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