SingleCut Beersmiths - "Big in Japan"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

5905

Titre	Big in Japan
Agence	Zulu Alpha Kilo
Campagne	Big in Japan
Annonceur	SingleCut Beersmiths
Marque	SingleCut Beersmiths
Date de première diffusion/publication	2019
Secteur d'activité	Bières, cidres
Synopsis	SingleCut is an NYC craft brewery inspired by rock ‘n’ roll. In 2019, the brand aimed to debut a new beer in Japan – a nation big on rock music, gaming and QR codes. Introducing the first Spotify-enabled beer: Big In Japan IPA. Four unique labels featured QR codes made of visual clues for songs that were literally big in Japan. This turned each label into a Name That Tune game. By scanning the code, consumers could listen to the actual song on Spotify – revealing the answer to the game.
Type de média	Packaging Design
Maison de production	Zulubot
Responsable de la création	Zak Mroueh
Design Director	Ryan Booth
Directeur artistique	Kevin Sato
Concepteur / rédacteur	Vinay Parmar
Creative Technology Director	Martin Szomolanyi
Chef de groupe	Erin McManus
Planneur stratégique	Spencer MacEachern
Planneur stratégique	Stephanie Gyles
Integrated Producer	Houng Ngui
Integrated Producer	Teresa Bayley
Client Manager	Rich Buceta
Illustrateur	Ty Dale
Illustrateur	Kevin Sato
Studio Director	Greg Heptinstall
Artiste de production	Anna Harju
Artiste de production	Brandon Dyson
Artiste de production	Ashleigh O’Brien
Animation	Andrew Martin