Dole Fresh Fruit Europe - "The Process"

101

101 London, Royaume-Uni

5210

Marque: Dole Fresh Fruit Europe
Pays: Royaume-Uni

Annonceur: Dole Fresh Fruit Europe

Titre	The Process
Agence	101
Campagne	Big Bang
Annonceur	Dole Fresh Fruit Europe
Marque	Dole Fresh Fruit Europe
Date de première diffusion/publication	2017 / 4
Secteur d'activité	Fruits et légumes frais
Philosophie	101 has produced new TV, print and digital out of home advertising to support the launch of Dole’s new frozen fruit range. Dole is launching into the frozen fruit category in direct response to consumer needs and the burgeoning smoothie-making trends. The work is Dole’s first UK advertising campaign and strives to highlight the simplicity, naturalness and convenience of Dole’s products. For the print and digital OOH work, real fruit was blown-up using dynamite with the explosions captured and being shown behind bold fruit-centric headlines. In TV we see the epic journey that fruit makes from field to glass – recreating everything from the ‘Big Bang’ to the evolution of life…right through to smoothie ingredients being ready for use. Including, of course, the crucial step that Dole takes to freeze fruit at the peak of its ripeness.
Type de média	Télévision & Cinéma
Longueur	30 seconds
Directeur de la création	Mark Elmwood
Directeur de la création	Augusto Solo
Directeur de création	Misha Newby
Producer	Rachel Bishop
Producer	Luke Judlin
Account Director	Maurice Pfister
Responsable de budget agence	Annie Chisholm
Planner	Clare Hutchinson
Production Company	Blinkink
Director	Noah Harris
Producteur exécutif	Bart Yates
Producer	Benjamin Lole
Post Production Producer	Matt Marsh
Director of Photography	Toby Howell