| Titre | Poker |
| Agence | David&Goliath |
| Campagne | Shut Up & Play - New York-New York Hotel |
| Annonceur | MGM Mirage |
| Marque | New York-New York Hotel & Casino |
| Date de première diffusion/publication | 2008 / 10 |
| Secteur d'activité | Hôtellerie, hébergement |
| Synopsis | The rebranding of New York-New York Hotel & Casino was launched with a strong OOH campaign in Los Angeles and San Francisco where Shut Up & Play flexed its muscle by taking on yet another role, this time as a headline for all non-retail messages. The OOH work served as a great introduction to the revived Vegas brand before launching into a national print campaign with buys in People and LA Magazine. The national print buys allowed David&Goliath to have even more fun with the NY voice with headlines like, "All the fun of New York without the hot garbage smell." |
| Philosophie | David&Goliath worked with renowned photographer Lauren Greenfield to capture NY-NY table gamers, slot players and club goers having fun and in the moment at various places on the casino floor including: the high limits table area, the slot machines and Rok Vegas, NY-NY's newly opened night club. |
| Problème | THE OBJECTIVE: ENOUGH "SEXY" HIPSTER B.S. ALREADY. Stand out in the "sea of sameness" that is Las Vegas advertising…NY-NY needed to differentiate itself from the hip and sexy bandwagon that other Las Vegas casinos were on. Re-introduce the property to consumers in a fresh, new way that engages the public and prompts visitors to think of NY-NY in a different, positive light, putting them top of mind on consumers' Las Vegas destination list. Create work that could only be owned by New York-New York Hotel & Casino. |
| Type de média | Presse & publications |
| Régie publicitaire | Jessica Halter-Powell |
| Responsable de la création | David Angelo |
| Directeur de la création | Colin Jeffery |
| Directeur de création | John Kieselhorst |
| Directeur artistique | John Kieselhorst |
| Directeur artistique | Eric Waetzig |
| Concepteur / rédacteur | Brett Landry |
| Concepteur / rédacteur | David Povill |
| Concepteur / rédacteur | Sean Vij |
| Photographe | Lauren Greenfield |
| Producteur, maison de production | Loni Weholt |
| Maison de production | Isle 8 Productions |
| Acheteur d'art | Kristy Foss |
| Acheteur d'art | Barb Sanson |
| Régie publicitaire | Kristen Milligan |
Plus de réalisations
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- AGENCE:
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