Titre | True Colors |
Campagne | Barack Obama - Obama '08 |
Annonceur | Obama 2008 |
Marque | Obama-Biden 08 |
Mise en ligne | Octobre 2008 |
Secteur d'activité | Partis / Candidats Politiques |
Synopsis | Underground Economy spliced together audio from two of Obama's speeches -- his keynote address at the 2004 Democratic National Convention and his acceptance speech in 2008. Obama's oratory is paired with sweeping camera moves that transition seamlessly from scene to scene. Stylized patriotic imagery of America at its most beautiful -- grandiose canyons, the Statue of Liberty, Mount Rushmore, Lincoln Memorial were rendered in a saturated red, white and blue color palette. The phrase "Yes We Can" and the word "Hope" appear throughout the short, reinforcing the Obama campaign's key messages. |
Philosophie | TRUE COLORS was inspired by the controversial political spot DAISY GIRL that DDB created for Lyndon B. Johnson's 1964 Presidential bid. TRUE COLORS was realized using imagery created in Adobe Photoshop and animated in Adobe After Effects. Treated archival news footage of Obama is also interspersed within the film. TRUE COLORS was directed by Lauren Mayer-Beug and Kristopher Anderson and exec produced by Ryan Gibson. |
Type de média | Film Web |
Longueur | |
Marché | Etats-Unis |
Montage | Spot Welders |
Maison de production | Underground Economy |
Animation | Underground Economy |
Producteur exécutif | Ryan Gibson |
Sociéte de création sonore | Dean Martin Hovey |
Directeur de création | Dave Gold |
Son | Elias Arts |
Compositeur de musique | Nate Morgan |
Réalisateur | Kristopher Anderson |
Réalisateur | Lauren Mayer-Beug |
Producteur | El Lavery |
Acteur / vedette | Barack Obama |
Design/Concept/Animation/Production | Lauren Mayer-Beug |
Design/Concept/Animation/Production | Ryan Gibson |
Design/Concept/Animation/Production | Nathan Boldman |
Monteur | Jon Stefansson |