Titre | Innovate or Die Contest |
Agence | Goodby Silverstein & Partners |
Campagne | Innovate or Die Contest |
Annonceur | Specialized Bicycle Components, Inc. |
Marque | Specialized |
Date de première diffusion/publication | 2008 / 1 |
Produit | Innovate or Die Pedal-Powered Machine Contest |
Secteur d'activité | Équipement de sports & loisirs |
Synopsis | Google, Specialized Bicycles, and Goodby, Silverstein & PartnersBay Area companies that share a passion for innovation, technology and the environmentare excited to announce the winner of the Innovate or Die Pedal-Powered Machine Contest. The contest challenged participants to create a pedal-powered solution for offsetting climate change. When it comes to efficient energy use, the bicycle leaves all other modes of transport in the dust; for the same effort required to walk three miles, a person can easily travel 15 miles by bike. |
Philosophie | "Aquaduct" was the brainchild of five California-based design students who wanted to address the 1.1 billion people in the world who don't have access to clean drinking water. The pedal-powered machine successfully transports and filters water without burning fossil fuels or wood, which contributes to a reduction in CO2 emissions. To see the winner and five runners-up, go to www.innovate-or-die.com. |
Type de média | Poster |
Régie publicitaire | Carmella Petitt |
Régie publicitaire | Sunny Gettinger |
Directeur média | Christine O'Donnell |
Responsable de budget agence | Ashley Weber |
Responsable de budget agence | Zoe Kretzschmar |
Concepteur / rédacteur | Nick Prout |
Directeur artistique | Frank Aldorf |
Broadcast Producer | Timothy Plain |
Interactive Producer | Jonathan Percy |
Directeur artistique | Wyeth Koppenhaver |
Directeur de création | Rich Silverstein |
Animation | Colin Trenter |
3D Animator/Compositer | Colin Trenter |
Graphics Producer | Alison Plansky |
Directeur de création | Randy Stowell |
Maison de production | KNI |
Interactive Producer | Erin Dahlbeck |