ESPN - "1+1 = ESPN Fantasy"

BSSP

BSSP Sausalito, Etats-Unis

8870

Marque: ESPN
Pays: Etats-Unis

Annonceur: ESPN, Inc.

Titre	1+1 = ESPN Fantasy
Agence	BSSP
Campagne	1+1 = ESPN Fantasy
Annonceur	ESPN, Inc.
Marque	ESPN
Date de première diffusion/publication	2019 / 7
Secteur d'activité	Programmes et chaînes de TV et radio
Philosophie	As July comes to a close, the NFL season is right around the corner, which means fans are gearing up for Fantasy Football. Today, ESPN launched its “1+1 = ESPN Fantasy” campaign – created by creative agency, BSSP – to show core NFL fans that when it comes to having fun with friends and family, the formula is simple. Friends + Football = ESPN Fantasy Football. With images of Aaron Rodgers and Saquon Barkley, among others, the campaign uses colorful visuals to highlight ESPN’s leading Fantasy Football platform and remind fans that ESPN is THE place for NFL fans to play. To create this digitally led campaign, ESPN worked with BSSP and LA-based motion graphics firm, Gentleman Scholar, to bring the campaign to life. This is BSSP’s first campaign with ESPN Fantasy Football. They worked with ESPN to develop the strategy and creative work from ideation to production. The campaign launches today, July 22.
Type de média	Télévision
Longueur	30 seconds
Responsable de la création	Matthew Curry
Creative Director	Sinan Dagli
Directeur de création associé	Chris Cavalieri
Concepteur / rédacteur	Mike McGuire
Directeur artistique	Sarah Noel Ross
Producer	Meredith Ashworth
Account Director	Michelle Finelli
Account Supervisor	Patrick Gregory
Strategy Director	Jake Bayham
Vice President, Marketing	Laura Gentile
Vice President, Brand Marketing	Seth Ader
Director, Brand Marketing	Peter Mulally
Manager, Brand Marketing	John Lobo
Coordinator, Brand Marketing	Spencer Shaev
Intern, Brand Marketing	Billy Hickmott
Maison de production	Gentleman Scholar
Directeur de création	Will Johnson
Managing Director/E.P	Jo Arghiris
Producteur exécutif	Kirsten Noll
Responsable de la production	Tyler Locke
Directeur de création associé	Chris Finn
Associate Producer	Kev Jones
Designer	Madison Ellis
Designer	Gretel Cummings
Designer	Hanna No
Designer	Jina Kwon
2D Animator	Kenny Kerut
2D Animator	Henry Pak
2D Animator	Lauren Tom
2D Animator	Zack Miller
2D Animator	Jeffrey “Jip” Jeong
Cel Animator	Lyuben Dimitrov
3D Generalist	Cameron Scott
3D Generalist	Jeremy Ramirez
Assistant Monteur	Dominic Strazulo
Flame Artist	Matt Lavoy
Audio Post	One Union
Sound Design/Audio Engineer	Joaby Deal