| Titre | Dreamcaster |
| Agence | FCB New York |
| Campagne | Dreamcaster |
| Annonceur | AB Inbev |
| Marque | Michelob Ultra |
| Date de première diffusion/publication | 2022 |
| Secteur d'activité | Bières, cidres |
| Synopsis | The NBA brings joy to billions. Yet its joy isn’t equally accessible to all. So as a brand that famously believes “It’s Only Worth It If You Enjoy It,” Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports. |
| Philosophie | We developed groundbreaking technology that immersed blind and visually impaired fans in the joy of live sports. Launching the technology during the Playoffs kick-started our commitment to making the joy of sports accessible to all. |
| Problème | 284 million sports fans worldwide struggle to enjoy live games because they’re blind or visually impaired. They can listen to play-by-play commentary, but anyone who loves basketball knows there’s more to the game. |
| Type de média | Etude de cas |
| Longueur | |
| Maison de production | HēLō |
| Maison de production | DaHouse Audio |
| Maison de production | NEPYRU |
| PR Agency | 3PM |
| Agence Média | Starcom USA |
| Responsable de la création | Michael Aimette |
| Responsable de la création | Gabriel Schmitt |
| Directeur de création groupe | Alexandre Abrantes |
| Directeur de création | Thomas Mori |
| Directeur de création | Simon Dolsten |
| Designer | Vitor Hugo Favero |
| Directeur artistique | Vitor Hugo Favero |
| Directeur artistique | Roxane Schneider |
| Directeur artistique | Victoria Rocha |
| Agency Designer | Eric Benitez |
| Création d'image | Breithner Monteiro |
| Agency Editor | Chris Monteiro |
| Agency Editor | Stephen Jess |
| Group Account Director | Diana Gonzalez-Cash |
| Partenaire créatif | Danilo Boer |
| Concepteur / rédacteur | Pieter Claeys |
| Head of Design | Sy-Jenq Cheng |
| Head of Design | Sy-Jenq Cheng |
| Responsable de la production | Nick Williams |
| Director of Integrated Production | Daniel Roversi |
| Head of Design | Sy-Jenq Cheng |
| Integrated Producer | Pim Leeuwenkamp |
| Directeur de la production | Connor Bland |
| Chef de projet | Lilly Sessions |
| Responsable de la stratégie | Todd Sussman |
| Head of Design | Sy-Jenq Cheng |
| Directeur des Stratégies | Jamie Rutherford |
| Chef de groupe | Logan Butler |
| Content Creator | Adam Nelson |
| Assistant Account Executive | Matthew Hamburg |
| Management Supervisor | Elisa Tanganelli |
| Program Director | Abby Kiefer |
| Stratégie | Michael Schonfeld |
Plus de réalisations
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- AGENCE:
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- AGENCE:
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- MARQUE:
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- AGENCE:
- FCB New York
Dreamcaster (board)
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- AGENCE:
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Dreamcaster (experts)
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- AGENCE:
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Dreamcaster (strategy)
- MARQUE:
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- AGENCE:
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Dreamcaster (theory)
- MARQUE:
- Michelob Ultra
- AGENCE:
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Dreamcaster (film)
- MARQUE:
- Michelob Ultra
- AGENCE:
- FCB New York