Loterías Y Apuestas Del Estado - "Robbery"

Proximity Madrid

Proximity Madrid Madrid, Espagne

5625

Marque: Loterías Y Apuestas Del Estado
Pays: Espagne

Annonceur: Loterías Y Apuestas Del Estado

Titre	Robbery
Agence	Proximity Madrid
Campagne	Robbery
Annonceur	Loterías Y Apuestas Del Estado
Marque	Loterías Y Apuestas Del Estado
Date de première diffusion/publication	2019 / 5
Secteur d'activité	Loterie, PMU et jeux d'argent
Philosophie	BACKGROUND “La Primitiva” is one of the most beloved products sold by the state lottery administration (Loterías y Apuestas del Estado). Everyone dreams of winning La Primitiva, and we discuss what we would do if it happened with our relatives, friends, and colleagues, but... do we actually buy tickets? IDEA The campaign revolves again around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. But now, Mr. Destiny is who goes arround the real world in person, searching for winners. But he always chooses the worst possible moment.
Type de média	Télévision
Longueur	72 seconds
Global Chief Creative Officer	Eva Santos
Directeur de la création	Susana Pérez
Creative Director	David Vijil
Creative Supervisor	Raul Somaza
Creative Supervisor	Fernando Esteban
Directeur artistique	José Luis Diez
Executive Account Director	Cristina Esteras
Brands Group Director	Javier Arranz
Account Director	Sandra Cabrera
Chef de groupe	Esla de Murga
Communications Director	Laura Carrillo
Head of Production	Gemma Selga
Production Company	Antiestático
Director	Álvaro Brechner
Producteur exécutif	Antonio Ruiz
Producer	Roberto Arias
Directeur de la photo	Carlos Catalán
Monteur	Nacho Ruiz-Capillas
Post Production	La zapatilla roja
Sound Studio	Mr. Peaks